Blog

Design at Humantel

Humanizing communications is a central goal of Humantel. The insights & research industry is deeply concerned with circulating useful information to an audience in need of clarity. Design provides not only organizational, objective clarity of communications...

Rethinking Where Market Insights Lie

Using An Explanatory Research Model To Identify The Motivators Of Consumer Action “The best predictor of future behavior is past behavior.” This belief is so widely held that few people think twice about it. It is why big data is so coveted. This creates a dilemma for...

Build Enduring Connections with Your Customers

Consumers today have an almost limitless array of choices, which are usually just a simple internet search away. They can compare competing products in detail, not just on price but on every feature imaginable, drawing from a bewildering variety of product reviews and...

Why Did We Start Humantel?

People often ask why I closed a successful insights practice to start something completely new. The answer is simple - and it is the same force that drove me to start THREE Group 12 years ago: I knew there was a better way. As we enter the next era in the relationship...

Three Questions with Founder & CEO, Steve Kantscheidt

Steve walked away from a respected consumer insights practice to go all in on a new approach to helping brands understand people.  We thought you’d like to know what the hell he was thinking…   What drove your decision to walk away from THREE, a practice you...