our channels

credible | actionable | alive

APRIL 2020

sport fandom

The Sport Fandom channel delivers a comprehensive understanding of the underlying factors that drive sport fan engagement in service of enhancing brand strategy and decision making.

Our data allows brands around the world the opportunity to uncover the motivations that drive sport fan engagement, enabling them to build enduring connections with new and existing audiences. Using data from Humantel’s Sport Fandom channel will empower teams to turn relevant insights into real time action.

MAY 2020

wellness mindset

The Wellness Mindset channel uncovers the driving forces behind what makes consumers engaged and satisfied with their own well-being. A deeply personal and unique journey, Wellness Mindset explores the many ways in which brands can connect with consumers in and through this space.

Understanding specific areas such as individual tendencies and intentions, what influences and inspires wellness ambitions, and why people develop connections with brands will help you connect more authentically and integrate into the consumer mindset.

JUNE 2020

workplace culture

The Workplace Culture channel dives into a deeper understanding of what drives employees’ engagement and motivation within the workplace. This channel helps business leaders build and continuously cultivate a workplace culture where employees thrive.

Our ongoing global studies will uncover what drives employees to act. Our qualitative support will bring these insights to life for you – providing critical knowledge to inspire current employees and attract new talent.

how we do it

Each channel is rooted in a research agenda to explore emotions, values, and attitudes in one aspect of modern life. Channels are developed by a cross-functional team of specialists. Channel Advisory Boards meet quarterly to ensure our focus is current, relevant, and always improving.

Channel directors & producers

Experienced professionals with relevant field knowledge

Industry thought leaders

Expert interviews with leaders in specific industries

Social scientists

Academic analysts ensure a holistic perspective

watch this space…

Food Sustainability Technology • News & Information • Money • Play

the platform

the channels

about

blog

our channels

credible | actionable | alive

APRIL 2020

sport fandom

The Sport Fandom channel delivers a comprehensive understanding of the underlying factors that drive sport fan engagement in service of enhancing brand strategy and decision making.

Our data allows brands around the world the opportunity to uncover the motivations that drive sport fan engagement, enabling them to build enduring connections with new and existing audiences. Using data from Humantel’s Sport Fandom channel will empower teams to turn relevant insights into real time action.

MAY 2020

wellness mindset

The Wellness Mindset channel uncovers the driving forces behind what makes consumers engaged and satisfied with their own well-being. A deeply personal and unique journey, Wellness Mindset explores the many ways in which brands can connect with consumers in and through this space.

Understanding specific areas such as individual tendencies and intentions, what influences and inspires wellness ambitions, and why people develop connections with brands will help you connect more authentically and integrate into the consumer mindset.

JUNE 2020

workplace culture

The Workplace Culture channel dives into a deeper understanding of what drives employees’ engagement and motivation within the workplace. This channel helps business leaders build and continuously cultivate a workplace culture where employees thrive.

Our ongoing global studies will uncover what drives employees to act. Our qualitative support will bring these insights to life for you – providing critical knowledge to inspire current employees and attract new talent.

how we do it

Each channel is rooted in a research agenda to explore emotions, values, and attitudes in one aspect of modern life. Channels are developed by a cross-functional team of specialists. Channel Advisory Boards meet quarterly to ensure our focus is current, relevant, and always improving.

Channel directors & producers

Experienced professionals with relevant field knowledge

Industry thought leaders

Expert interviews with leaders in specific industries

Social scientists

Academic analysts ensure a holistic perspective

watch this space…

Food • Sustainability • Technology • News & Information • Money • Play

The Netherlands | 020 5207589 | Keizersgracht 62 1015 | CS Amsterdam

United States | (518) 290-0543 | 18 Division Street | Saratoga Springs NY 12866