Channel Director, Wellness Mindset
As the Channel Director of Wellness Mindset, Anna oversees a cross functional team facilitating the exchange of insights and ideas across data analysts, journalists and creatives focusing on consumers passion of health.
Anna has experience as both a strategy consultant and manager with a special interest in arts, new initiatives and meaningful brands. With a background in the creative sector as well as strategy development, she is fascinated by the challenge companies face to stay relevant and what that means for their clients, products and organization. The more complex the better.
Her career has spanned across the globe where she was marketing emerging artists in New York and then made her way back to Amsterdam to continue strategy consulting. She’s worked with leading brands as well as start-ups for more than 15 years allowing her to combine insights, strategy and creativity to help organizations in their transformation.
Anna graduated from the University of Amsterdam with a degree in Organizational Psychology and Communication and is involved with UN Women, founding the HeForShe Arts Week in the Netherlands, an initiative to leverage the arts for gender equality.