Channel Director, Sport Fandom
As the Channel Director of Sport Fandom, Allen oversees a cross functional team facilitating the exchange of insights and ideas across data analysts, journalists and creatives focusing on consumers passion of sport.
Allen brings 15+ years of brand marketing and data strategy expertise to Humantel with a track record of driving bottom line revenue growth for a range of companies including large institutions such as Amazon and Citibank to smaller food service restaurants including Caribou Coffee and Einstein Bagels. He has also developed multiple customer loyalty and reward programs utilizing his forward-thinking approach to consumer motivations.
He earned his bachelor’s degree from Yale where he also played division 1 soccer and holds an MBA from Duke.