human intelligence

The soft side of hard data

understand motivations

Human intelligence is all about why. Why do people think what they think? And feel what they feel? It’s a perspective you won’t get from Big Data.

We tap into the emotions, values and attitudes that drive consumer behavior. So, even when you need to act fast, you can always think ‘people first.’

inspire action

Business demands intelligence. Every decision must be supported by the facts on the ground. Behavioral data tells you who to talk to. Human intelligence tells you how to talk to them.

We make it easier for teams to reach strategic and creative decisions firmly rooted in consumers’ reality.

connect with consumers

As humans, we feel connected with others who ‘get’ us. Understanding people on a deeper level lets you communicate effectively and make that connection.

We give you the insights you need to build emotional ties and long-term loyalty.

who’s humantel for?
The insights we share fuel the work of marketing departments, brand teams, creative agencies, experience designers, strategic planners… anyone looking at consumers and asking “Why?” Human intelligence shapes and accelerates every business discussion.

humantel provides your team:

Inspiration through stories, facts and insights

Context to complement behavioral data

Confidence to explore, generate and share ideas

how humantel saves time & money

Improve the value & impact of your insights budget

 

Make decisions & get down to work faster

 

Spend less time gathering data and mining insights

The Netherlands | 020 5207589 | Keizersgracht 62 1015 | CS Amsterdam

United States | (518) 290-0543 | 18 Division Street | Saratoga Springs NY 12866

human intelligence
The soft side of hard data
understand motivations
Human intelligence is all about why. Why do people think what they think? And feel what they feel? It’s a perspective you won’t get from Big Data.

We tap into the emotions, values and attitudes that drive consumer behavior. So, even when you need to act fast, you can always think ‘people first.’

inspire action

Business demands intelligence. Every decision must be supported by the facts on the ground. Behavioral data tells you who to talk to. Human intelligence tells you how to talk to them.

We make it easier for teams to reach strategic and creative decisions firmly rooted in consumers’ reality.

connect with consumers

As humans, we feel connected with others who ‘get’ us. Understanding people on a deeper level lets you communicate effectively and make that connection.

We give you the insights you need to build emotional ties and long-term loyalty.

who’s humantel for?

The insights we share fuel the work of marketing departments, brand teams, creative agencies, experience designers, strategic planners… anyone looking at consumers and asking “Why?” Human intelligence shapes and accelerates every business discussion.

humantel provides your team:

Inspiration through stories, facts and insights

Context to complement behavioral data

Confidence to explore, generate and share ideas

how humantel saves time & money

Improve the value & impact of your insights budget

 

Make decisions & get down to work faster

 

Spend less time gathering data and mining insights

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